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As a physical therapist, you may have often wondered about the easiest way to get physical therapy referrals. Here are some tips that will help you reach the stage when you won't need to sweat it out in order to get physical therapy referrals.
Start by doing your groundwork well. Referring doctors can be a great source for referrals so do some research to find out what exactly they are expecting from your office.
Send out questionnaires to all referring doctors' offices asking for feedback on what they expect from your office and whether you are meeting those expectations. You can send this out through mail, fax, or e-mail.
You could also try getting more detailed feedback by sending your representatives to meet referring doctors and conduct a one on one interview. This gives you more high quality feedback but you need more time to plan this out and get results.
Next, you should coach your staff so that they are able to provide the services and communications that the referring offices want from you. Use tools like customer satisfaction surveys and referral trackers to monitor the services offered by your office. Take note of the feedback received through the customer satisfaction surveys and incorporate the comments into improving your services. Implement referral trackers to track every new patient and find out how they came to know about your office. Data from referral trackers should be reported monthly so you know who your referrers are and you also know if a referrer stops sending you referrals.
One sure-shot way to get physical therapy referrals is to maintain constant communication with your referrers. Get proactive and keep in touch with referring doctors. Either assign someone from your staff to call the referring doctors or hire marketing personnel to do this work for you.
You need to convince the referring doctors that you are good enough for them to refer you. Educate them about the latest physical therapy techniques through demonstrations.
Newsletters are another effective form of communication. Send out a regular news letter to your referrers updating them about the latest in physical therapy, any new services that you are offering. Keep the newsletter brief and simple so that it doesn't take up too much time to produce.
Remember to thank each and every referrer each time they send you a patient.
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