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In the brave new world of marketing, online articles are a critical part of any good business plan. These articles suit the number-one rule of modern marketing: make your advertising, not just your product, something that people want and need. A few tips can help you create robust articles that will bring you traffic for years.
1. Know where you're going to distribute marketing online articles. There are dozens of portals where you can distribute your articles, but you will quickly notice it can be hard to find what you want there. Seek out portals that don't have too much competition for your specific topic, but that do have a market for them. You can also simply contact websites you think might like your articles yourself.
2. Write your articles keeping SEO and evergreen content in mind. Search-friendly content is good for you and those who might be interested in syndicating your content; evergreen content, which covers information that will be as valid in five or ten years as today, will be attractive to distributors for much longer than time-limited articles.
3. Create a robust information box with good anchor text for your linkback. Your linkback gives you Google points, but it can also bring you direct traffic. Maximize that traffic by making it clear readers can find more good information at your site.
4. Farm your articles. If you have a farm, you don't just plant the crop and go away. Instead, you nurture it, tend it, water it, and only after a half year does it bear fruit. Similarly, great online article marketing requires that you pay attention to where the article is going, how it is helping those who pick it up, and which distribution websites are sending you the most traffic. Close attention to how your marketing campaign is working can turn your distributed articles into an orchard, bringing you profits year after year.
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