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Have you considered public speaking as a way to grow your practice? If you haven't, Â you should seriously consider this practice promotion method because it provides you with many practice building benefits. Public speaking:
· Helps establish you as an acknowledged expert in your field;
· Provides no cost exposure to potential patients and others who could refer patients to you
· Offers you an opportunity to come in contact with others you might not normally be exposed to in your efforts to build your practice.
If you've never spoken to a group before, it's easier than you think. There are many ways you can practice and refine your speaking skills such as joining a local Toastmasters group. Toastmasters is an international organization dedicated to helping others improve their speaking skills with chapters in every major city.
How do you gain an audience for your speech? There are many options including advertising in the local newspaper or using other media such as radio or television advertising. A better way to promote your speech is to take advantage of relationships organizations have with others. For example, you could approach your local Chamber of Commerce about making a presentation to members during a member lunch or other event. Most chamber organizations have an ongoing need for good speakers. Since chambers strongly favor those who are members of their organization, you should probably join your local Chamber of Commerce because, besides potential speaking opportunities, you will have other opportunities to meet and network with members such as at social events.
What should you speak about? Your first step is to pick a topic and then a title for your speech. In picking a title, keep your audience in mind. A technical title will not create interest but an attention getting title can create interest. Your title should be based on a subject where there is currently a high level of interest. Much like a headline for a compelling advertisement, your title must grab a potential attendee's attention. Here are a few examples of the types of titles that would create interest:
Five Critical Questions A Chiropractor Must Answer Before You Ever Consider Becoming His Patient
Why Chiropractic Treatment Might Be Exactly What You Need to Live a Stress Free Life
The Startling Truth About Back Pain Most People Don't Know- And How You Can Finally Get Relief
What's the best way to approach an organization such as the Chamber of Commerce to request a speaking opportunity? First, you must sell yourself and the value you will bring to those attending your speech. You must also sell the value of your speech to the Chamber of Commerce. In contacting an organization like the Chamber of Commerce, you must be persistent since many of these organizations are contacted every day about speaking before the group. One good approach is to mail the chamber president to introduce yourself and propose your speech. Several days after your mailing, follow up with a phone call.
You can get more patients and build your reputation by delivering interesting and informative speeches. Why not get started today?
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